After 20 years of growth Einstein Bros. Bagels reached a point where a rebrand/refresh was in order. They were given a completely reimagined style. For Einstein's, brown is the new black. It’s the color of baking. It’s the color of bagels. And it’s a perfect complement to the iconic gold of the brand. The logo was updated along with the brand color palette to reflect just that. The photography style was changed as well to focus less on cut-out imagery and more on mouth-watering, in-your-face real food. To carry the unique brand voice 4 custom typefaces were created to become the visual representation of Einstein Bros. Bagels. Named after the “Bros.” themselves.
The completely reimagined look, photography style, custom font and quirky new voice has elevated Einstein Bros. Bagels into a category all its own.
Created at Fear Not