Bringing together two giant brands under one new roof. KFC and Pizza Hut. Long John Silver's and Taco John’s. Fast casual co-brands aren’t exactly known for their sophistication. We challenged what a co-brand experience can achieve in a world dominated by fast food sameness. Every aspect of the Caribou Coffee & Einstein Bros. Bagels experience was addressed. The logo, the colors, the walls, the voice and all the little things that make it one of the most unique co-brands of its kind.
A distinctive co-branded medallion was developed to hero either of the two brands as needed. Along with clear and distinct voices when speaking to either coffee or bagels or both. Caribou Coffee and Einstein Bros. Bagels are planning to open over 100 Coffee & Bagels locations across the country over the next 2 years. This branding system has laid the ground work for all of those stores.