Between names like John Hickenlooper and Russell Scherer to laying the groundwork for Colorado’s celebrated craft beer scene, Denver’s Wynkoop Brewing Co has a rich history to say the least. The challenge was to refresh essentially every aspect of the iconic brand and celebrate its historical past.
The logo is a bold, urban-inspired mark that reflects the city block it occupies, yet feels unique to the craft brewery category. The interior of the building reflects its history as well. Hundreds of historic brew logs, including the first Wynkoop beer ever brewed, became wallpaper for interior walls while messages celebrating the brewery’s history and people became proclamations of the brewery’s trailblazing spirit.
In the process, we discovered Wynkoop Street was named after legendary local character Ned Wynkoop, Denver’s first sheriff. An homage celebrating the man, the myth and the legend of Ned became a prominent wall graphic. Upstairs, the billiards room got a facelift with new table numbers and a reimagined house rules mural.
Created at Fear Not