01 — scope

art direction
photography
iconography
collateral
digital media

02 — goods

505 Southwestern enjoyed wide brand recognition in Colorado and New Mexico, but it was relatively unknown to the rest of the country. Using the insight that consumers crave vibrant alternatives to typical sauces, we created an integrated campaign around 505's signature ingredient: the Hatch green chile. An ingredient that provides the flavor, authenticity and versatility to take everyday recipes, sauces and snacks "Southwest of Ordinary." To bolster the brand assets a full set of southwestern inspired icons and badges were created. The new assets give 505 an ownable visual language that reinforces their roots while building a memorable brand. Created at Fear Not