Juicy IPA Pack
01 — scope
brand identity
packaging
photography
collateral
merchandise
02 — goods
To launch the first batch of beers under the AC Golden Brewing Company name we created a new variety pack to take on the hazy, hoppy world of Juicy IPAs. Typography driven can designs with bold color palettes connected by their juiciness. A house of brands approach that allows us to give each release the personality and style it deserve as AC Golden continues to experiment in the pursuit of crafting modern beers for modern tastes and lifestyles.