Dark Times
01 — scope
naming
brand identity
VOICE & TONE
packaging
PHOTOGRAPHY
02 — goods
In times of darkness, look for the light. At least enough to drink by. No surprise, 2020 left us in a dark mood. Rather than wallowing in the darkness—which we did plenty of—we bottled it. Well, first we spent a number of evenings testing and perfecting the recipe. Then we laser engraved the hand-painted, matte-black bottles and added custom letterpress labels. And then we bottled it. Aptly named Dark Times, this ready-to-drink craft cocktail was bottled in a small batch and delivered to clients and partners (with proper distancing, of course) as a final adieu to a year that just wouldn’t end.