01 — scope

naming
brand identity
voice & tone
environmental
packaging
collateral
merch

02 — goods

In today’s produce landscape the word “organic” has nearly lost its authenticity and knowing where your food came from (really knowing) is next to impossible. Kristin’s aims to bring consumers truly clean, nutrient-dense food direct from the farm without anything lost in translation by a middle party. After a family health scare where the only true cure was a strict regiment of clean, nutritious food, Kristin decided that others deserved access to that level of food quality and trust. So Kristin’s Farm Stand was born. As a link between farmer and consumer so that people who don’t grow their own food can still be confident about who did. We created the name, brand, tone and overall strategy to setup these local yet portable farm stands poised to launch in neighborhoods throughout the US.