Teakoe Fizzy Tea
01 — scope
BRAND IDENITY
VOICE & TONE
PACKAGING
COLLATERAL
PHOTOGRAPHY
02 — goods
There’s a lot of competition in the “good-for-you” beverage category but very few options that are also “fun-for-you.” And it’s getting harder to see what brands stand for vs. just what they look like on the crowded shelf. We aimed to make Teakoe’s core strategy of “Recreational Refreshment” come through in all aspects of the product experience, from packaging to voice to flavor. We set out to create the go-to beverage for good times from the softball field to the backyard BBQ. The perfect beverage for those who play with a can-in-hand.
03 - DETAILS
Our design strategy was inspired by old school athletics from the 70s and 80s. Bold typography that cuts right through the clutter to communicate our main proposition, along with a simple and direct illustration style. Both supported by distinct and memorable color palettes identifying each flavor. These cans are dressed in uniforms, not wraps. Each flavor has its own team. Consistency within these elements allows us to expand the lineup while showcasing a diverse range of flavors.
