Atomic Cowboy
01 — scope
brand identity
voice & tone
photography
collateral
website
merch
environmental
02 — goods
Much like the mashup of sci-fi and westerns, Atomic Cowboy is a cultural mashup of ideas & experiences, food & drink, late night & early morning, north & south, soft-serve & hard liquor. A place for anyone looking to pair good times with really, really good food. They don’t ever put labels or restrictions on who they are or what they offer, because truth be told, they don’t care much for rules.
03 — DETAILS
The aesthetic for the brand leaned into the collision of sci-fi and westerns prevalent in the mid-century comics that inspired everything from the color palette to the texture and the typography. The result is a playground of elements that allows the brand to stand on its own while also supporting sub-brands when necessary.
