01 — scope

brand identity
custom typography
packaging
photography
menus
collateral
environmental design
merchandise

02 — goods

After 20 years of growth Einstein Bros. Bagels reached a point where a rebrand/refresh was in order. They were given a completely reimagined style. For Einstein's, brown is the new black. It’s the color of baking. It’s the color of bagels. And it’s a perfect complement to the iconic gold of the brand. The logo was updated along with the brand color palette to reflect just that. The photography style shifted to focus less on cut-out imagery and more on mouth-watering, in-your-face real food. And finally, to carry the unique brand voice, 4 custom typefaces were created to become the visual communicators for the brand. Named after the “Bros.” themselves, these fonts display the voice of Einstein Bros. Bagels. Created at Fear Not