01 — scope

brand IDENTITY
ILLUSTRATION
MENU DESIGN
collateral
environmental design
merchandise

02 — goods

Simply put, the Cherry Cricket is a Denver mainstay. But through its decades of slinging burgers and beers, the logo, the menu and the merchandise remained stuck in time. We refreshed the notorious restaurant while staying true to the aspects that make it one-of-a-kind. The logo is an homage to the historic sign that has come to be the beacon of burgers in Cherry Creek. Topped with a cherry disguised as a cricket...or maybe the other way around. You can decide. Then we gave the brand an eccentric and irreverent attitude that complements the eclectic nature of the interior, leading the way for a library of illustrations and branding applied to menus, apparel and beyond. Created at Fear Not