01 — scope

naming
brand identity
voice & tone
packaging
photography
collateral
merchandise
website
environmental

02 — goods

A pizza joint. A tender joint. A tender pizza joint from the group behind Marco’s Coal Fired. Thick Sicilian style pizza and thin NY Style slices that put the focus on the dough. Dough that encompasses decades of passion and process. Dough that takes a full 5 days to rise to perfection. No corners cut in this joint. We leaned in to the no frills aesthetic and attitude embodied by the pizza shops lining the late night streets of NY. Simple, delicious and straightforward pizza and chicken. Sliced, diced and everything niced.