Optimist Serum
01 — scope
naming
brand identity
VOICE & TONE
packaging
PHOTOGRAPHY
02 — goods
Smoky, spicy and supply-chain-aged. Optimist Serum is a craft cocktail created to give our clients and partners a glimmer of hope. And a strong drink. This bottle is a step beyond the Dark Times of 2020. And while 2021 didn’t get us quite out of the woods, we’re looking forward, not backward. With a ready-to-drink mezcal craft cocktail in custom-textured, letter-pressed and laser-engraved bottles. The second entry in what we hope will become a long, boozy series. Look to the future. Drink in the now.
03 — DETAILS
We wanted the feel to be reminiscent of the type of concoction you might consume probably somewhere in the desert before embarking on a “spirit journey” to find one’s self. Or at least a new perspective. The laser engraving on the bottles cut through the texture to reveal a beautiful, glowing gradient when the light hits the elements just right, adding to the peyote vibes we were going for.
