The Frenchmen Hotel
01.SCOPE
BRAND IDENTITY
VOICE & TONE
COLLATERAL
MERCHANDISE
ENVIRONMENTAL
WEBSITE
02.STORY
Welcome to The Frenchmen, a boutique hotel on the corner of beloved Frenchmen St. in New Orleans. If there’s one place that practices the philosophy of laissez faire, it’s here. This is a place that encourages you to move at your own pace, be it a late morning wake up call, a carefree midday swim or a spirited midnight cocktail. It’s where you can discover and indulge with intuition guiding the way in place of an itinerary. The culture, the flavors, the spirits, the sights, the sounds — it’s all here for you to discover, your way. So step in, kick back, move fast or move slow, but most importantly, move at your pace and Stay Laissez.
03.DETAILS
Materiality was key to creating a tactile experience for the brand. Woods, leathers, and an abundance of rich textures are used throughout the space. To represent the voice of the hotel we created a custom typeface. Lassez Flair is the result of combining the influence of historic French typography with the wrought iron prevalent on the site and area. This gave us a fully unique, ownable style that feels right at home in this historic district.