01 — scope

brand identity
Voice & tone
collateral
photography
merchandise
environmental
website

02 — goods

Jaguar Bolera is a place fluent in ya’ll and nosotros, fun and flavor, gaming and grits, Mexican swagger and Carolina grace. The space design from FAM embraced the vibrancy and texture of the 50’s with a distinctly southern charm. The social club of a previous generation accented with incredible food from Top Chef’s Manny Barella. We crafted a brand position rooted in the idea of “Southern Hospitalidad”. And we brought that to life in the branding, collateral, signage and every touchpoint throughout the guest experience. We wanted Jaguar Bolera to be both the host of the party and the life of the fiesta and we invite you to experience everything that means.