Fuego Lento
01 — scope
naming
brand identity
VOICE & TONE
packaging
PHOTOGRAPHY
02 — goods
Revel in the slow burn. This is Fuego Lento, a chocolate, chile and 12-year-rum old fashioned. It’s a little sweet, a little spicy, and a lot like life in 2024. For this third in our boozy series of craft cocktails, we charted new territory. We wanted the bottle to feel like it had been lost long ago on a sunken Spanish galleon. Newly discovered and ready to be sipped, savored and sent on a final voyage down the hatch.
03 — DETAILS
The labels were letterpressed with edges burned by hand (and fire). The coins were 3D printed and painted bronze. Each bottle was masked and hand-painted and textured, then pulled to reveal the cocktail beckoning from within. Each sip is sure to right your ship.
